The ever-working Internet of Things is forcing us to rethink our digital identity


The Internet of Things has undoubtedly brought a lot of interesting things into our lives. While you will likely continue to do so, there are subtle ways in which technology is making humanity worse. Let’s examine some of the serious flaws that the communication and communication devices have achieved so far.

We are becoming more and more discriminatory Research shows that AI can be biased. Algorithmic bias appears when we often leave traces of human bias while creating AI. This exposes many users to discriminate online. Technology has also somehow integrated hate speech, racism and cyberbullying.

Unfortunately, all of this often turns violent in real life and the big tech companies alone cannot crack down on such issues. Therefore, this is still a major concern affecting many internet users. There is a lot of work that needs to be done to address issues of social injustice online, and to address the oppression caused by the Internet, which we see most in times of war and civil unrest.

We are getting less authentic

The perfect portrayal of ourselves is spreading across the internet and through technology. We’ve come to focus more on aesthetics than our intellect in a way, especially in the influencer community. Our cultural ideals have changed.

We become more concerned about what other people think of us rather than being happy. Not being true to your true self can lead to anxiety, depression, frustration, addiction, and a lack of meaning and fulfillment in life. In business, consumers are getting smarter at identifying non-authentic content. This is where brands play a role in ensuring that influencer marketing content is not perceived as impersonal, public or commercial.

We have become impersonal

Technology has brought the world closer together but widened the distance between people. As a result, we become connected but alone. Technology has somehow created a barrier between people.

In the presence of this “digital wall” we have lost some of the human touch in the interaction. Many people today prefer texting or emailing rather than calling or meeting. Many are sitting together in the same room with their heads bowed at their devices.

Technology has modified human behavior by creating a divide between people and reducing intimacy. The impact of this shift on parenting and child development in particular is alarming. With robots and artificial intelligence increasingly replacing human resources, human-machine interaction is set to expand.

We have become slaves to our own devices

Our devices and the apps on them are so essential that personal conversations are becoming scarce. Personal conversations tend to be richer, more persuasive, and authentic. Personally it also creates more harmony and builds a relationship.

Body language and tone of voice are the most important building blocks of effective interaction, but they can be “lost in translation” in virtual communication. Social media and device addiction are a reality. Turning off electricity has become almost impossible and will become even more difficult in the coming years.

Overburdened with information, brands, marketers and influencers are feeling the increasing pressure to create more and more content, in order to compete and succeed. Huge amounts of content make their way online, from academic papers to news and insights.

This leads not only to information overload, but also to quantity over quality. But the good thing about chaos is that it inspires creativity. The more creators and content there are, the more competition there will be for a share of the voice, and this creates motivation to get more creative with your content. Artificial intelligence, wearables, and other content creation technologies boost creativity.

We are becoming more vulnerable to cyber-attacks A recent survey conducted by a US and UK based security firm revealed that nearly 40 per cent of employees who work from home adopt poor cyber security practices, compared to those who work in the office. The ubiquitous presence of technology has made us vulnerable to hackers, both as individuals and companies. Even governments.

In the past year, governments have seen a nearly 2000% increase in ransomware attacks globally. The healthcare sector suffered an 800 per cent increase in such attacks last year.

We have become unscrupulous data harvesters

Public and private data are in danger of descending into hopeless chaos thanks to technology that fails to properly protect personal data. US companies made 400 percent more ransom payments last year than the year before.

Many of us don’t realize how much data we willingly share, and how valuable that data is. Cookie tracking technology is nearing its end in 2023. With Web3, websites will interact directly with each other and with users, reducing the power of intermediaries such as Google and Facebook. This creates a decentralized space on the Internet where users maintain control over their data and interact directly with each other.

We have become very commercial

There has been a huge shift from influencer marketing to “influencer sales” across the board over the past few years. Brands, influencers, and social media platforms are increasingly and aggressively monetizing content — which makes business sense.

Take the integration of shopping technology into platforms like Instagram back in 2019 for example. I expect to see more social commerce powered by technology tools aimed at monetizing content.

We have become vulnerable to health issues

Reduced physical activity, poor posture, and eye strain cause chronic health problems and sleep disturbances.

We are becoming less empathetic

We are the meanest on the Internet! It is easier to hide behind a messenger. We are also becoming more accustomed to online violence.


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