Schumacher, Scag Power Equipment renew NHRA partnership to 2025


NHRA Top Fuel Championship contender Tony Schumacher and Team Maynard Family Racing have renewed their partnership agreement with Scag Power Equipment, a leader in commercial and residential lawn mowers, stand-up mowers, as well as professional and residential debris. management equipment.

Scag took off on the NHRA scene in 2022 when he debuted in a drag race at the NHRA Gatornationals in Gainesville with Schumacher at the helm of the Scag Power Equipment Top Fuel Dragster. The Mayville, Wis organization was keen to partner with the NHRA-winning Top Fuel driver when Schumacher announced his full-time return to the sport ahead of the 2022 season. What started as a seven-race/six-race primary one-year partnership has now grown into a multi-agreement The years with Scag to increase their role to become a primary partner of the Maynard Family Racing Top Fuel team through 2025.

“The decision to not only continue but expand our partnership with Tony Schumacher and the Maynard Family Racing team was an easy one,” Scag Power Equipment President and CEO Randy Glewyd explained from the zMAX Dragway media center on Saturday morning. Betway NHRA Carolina Nationals. “NHRA was a new market for us, and we looked to 2022 somewhat for a trial run. Our network of distributors and dealers quickly capitalized on the value of our relationship with Tony through social media campaigns, appearances, on-road hospitality, halfway interactions, and customer appreciation events.”

“The NHRA fan base includes a high percentage of property owners who need outdoor power equipment, and Scag quickly became their brand of choice,” Glowdy added. “Tony is an excellent ambassador for our brand, and we look forward to this ongoing partnership with the Maynard Family Racing team.”

In addition to becoming the main supporter of the DSR-powered Schumacher machine at most NHRA events going forward, Scag will also increase fan engagement with a robust debut schedule that will feature Schumacher and the Scag Power Equipment Top Fuel Dragster visiting sly dealers in several markets along The 22-race NHRA Tour. Ahead of this weekend’s NHRA Carolina Nationals race, Schumacher visited Pointer’s Ace Hardware in Concord, North Carolina, where he signed autographs, posed for photos, and chatted with NHRA fans. To close out the 2022 season, Schumacher appeared in the St. Louis and Dallas markets leading up to the NHRA Midwest Nationals and Texas NHRA FallNationals. Scag is also looking to increase its marketing and promotion campaigns across its network of Scag agents and distributors in 2023 and beyond.

“It’s really unbelievable how this program has grown,” said Schumacher, the eight-time Top Fuel world champion, who is currently contending for the 2022 NHRA Camping World Drag Racing Series title. “Everyone was so supportive and enthusiastic, and it feels like a real family. After leaving the Army, I wondered who could fill those boots, and I made it clear that I didn’t want just ‘any old sponsor.’ We wanted a company that was really behind us and excited about the partnership. That’s what we found with Skaj.” Not only do they make exceptional products, the people behind the machines are amazing.From the production plants in Wisconsin, to the dealership owners and their staff, to the end users that I am happy to meet weekly.I feel very fortunate to have this opportunity for the next several years. “.

Joe and Kathy Maynard, who initially started with the team that Schumacher led as sponsors before moving into the ownership role, are fully aware of the importance of cultivating partner relationships, as they have been on both sides of the owner-sponsor dynamic.

Joe Maynard explained that “the transition from primary care to ownership made Kathy and I fully aware of the importance of having a great partner sponsor like Skag,” noting his and his wife’s unique perspective since we began in our fellowship-level support role and grew into a core supporter of the team, prior to acquiring an ownership stake. .

“Maynard Family Racing is excited about the new opportunity that the Scag team and JCM will recognize in the next few years, and the resulting successes we will have. My personal thanks to Randy [Gloede] and Scag Organization for its commitment to Tony and JCM.”

Since embarking on his return to the fastest form of motorsport in the world, Schumacher and the Maynard Family Racing/Don Schumacher Racing team have won in Seattle, 86th for Schumacher, and second place at Brainerd.


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