Madrid, October 18 2022– (work wire) – Pixis, the California-based no-token AI infrastructure company, today announced the inclusion of Ultano Kindelan as Regional Director for Spain citing its expansion into the market. Currently, the Series C-funded company provides crypto-enabled AI technology for demand generation and marketing optimization to more than 200 companies across America, the MENA region, and the Asia Pacific region.
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Ultano Kindelan – Regional Director for Spain (Photo: Business Wire)
Ultano, an entrepreneur and startup leader by nature, has more than 20 years of experience in digital advertising and advertising technology. He’s worked with leading companies like Google, WPP, LimelightNetworks, Fyber, and Zefr, to name a few. At IAB, as a board member and as leader of the IAB working groups, he has been involved in initiatives that have helped standardize mobile advertising, video and programmatic advertising, and has contributed to a better digital advertising world.
Founded by Shubham A. Mishra (Global CEO), Vrushali Prasade (CTO) and Hari V (CBO), Pixis has raised $124 million in funding to date. Its latest funding round was led by SoftBank Vision Fund 2, with the participation of new investor General Atlantic, in addition to existing investors. The company’s clients include noteworthy brands such as DHL, Kumu, BetaBrand, SmartAsset and Joe & The Juice.
Commenting on this strategic expansion decision, Neil Pandya, CEO, Europe and Asia Pacific, said, “Spanish brands are increasingly prioritizing AI as a way to compete and bring new business, opportunities and benefits to the region. By 2025, AI investments in Spain alone will be Expected to grow by US$244.1 million (as of 2019) registering a compound annual growth rate of 29.8% We believe now is the perfect time for us to support Spanish brands in their quest to adopt AI for marketing We are pleased to welcome Ultano Kindelan as Country Manager. His extensive experience and knowledge of the market will prove to be an advantage.”
Comprised of more than 80 proprietary AI models, Pixis’ unencrypted infrastructure is deployed across an ecosystem of AI products. A key factor that sets Pixis apart is the user experience, as the entire AI infrastructure can be deployed in 15 minutes by the marketers themselves without the intervention of data scientists or the intervention of the IT/tech team. Upon deployment, it takes 8 seconds to activate the AI and initiate an initial review of existing marketing strategies so that efficiencies can be identified to scale and inefficiencies to correct. Pixis customers use AI infrastructure to augment decision-making with data-backed recommendations for targeting, media management, creative communication, performance improvement, and more.
Earlier this year, Pixis announced its expansion into the Middle East and North Africa, and most recently ANZ, and is fast becoming the go-to technology for AI for demand generation and marketing optimization. Brands like Skoda, DHL and Joe & The Juice have noticed amazing results after publishing Pixis AI. Skoda saw a 10% improvement in cost per lead and a 17% increase in average daily lead volume. The world-renowned chain of juice stores and coffee shops, Joe & The Juice, saw a 14% higher conversion rate after deploying its AI infrastructure Pixis.
“It is a pleasure to be part of Pixis, a truly young and innovative company that is paving the way for the democratization of AI for marketers in Spain,” said the newly appointed Country Director, Ultano Kindelan. He added, “What really sets Pixis apart are the tangible steps that are being taken to make AI not only can reach, But also intuitively operable By marketing professionals and creatives. I am excited to grow with the company and support the marketing community in Spain to harness the benefits of AI. “
Pixis is a California-based technology company that develops accessible artificial intelligence technology to help brands scale all aspects of their marketing and increase their decision-making in a world of borderlessly complex consumer behaviour. The company’s no-token AI infrastructure currently includes more than forty proprietary AI models that provide marketers with plug-and-play powerful AI products without writing a single line of code.
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Jessica Waugh Backus
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