Meet Taylor Price, a Generation Z “financial activist” with over 1 million followers on TikTok

The 22-year-old personal finance phenomenon, who has built a million followers on TikTok, calls herself a Generation Z “financial activist.” Price makes videos and produces content about all things financial, from how to build and improve your credit score, to investing For less than $100.

She says the activism comes from the way she tries to teach her viewers to use a “holistic” approach to their personal finances.

“No matter where you are in your current financial situation, know that through education and investing in yourself, you can have greener pastures — literally as green as in money,” Price said. luck.

After building her online platform, Price is launching her own tech startup. She says all of her work is geared toward helping Americans manage and improve their finances so that it isn’t one of the main causes of stress in their lives.

“I can take away my intrinsic motivation to want to help people [and turn it] into something that is meaningful to me as well, because I personally struggled with finance at some point in my life as well,” Price said.

From pre-medicine to self-taught “financial activist”

Price was born and raised in Sugerties, New York. She started her undergraduate studies at the State University of New York in Ulster as a pre-med student, but soon discovered that long hours of hunching over microscopes in lab classes made some of her pre-existing back problems worse.

After taking advice from her mother to try finance, she switched majors, transferred to State University of New York Albany, and started a blog focused on personal finance. This led to a Youtube Then the TikTok channel I started in December 2019.

When I started Bryce, I mostly talked about investing. But after seeing how the COVID pandemic has affected people’s finances – specifically their investments and retirement plans – she decided to expand her topic.

The stock market was crashing, people were getting time off or layoffs. “I can’t talk about investing,” she said. “I need to take a step back and broaden my horizon.” That’s kind of when I started talking more about a holistic approach to personal finances.”

This comprehensive approach, or what you call Fin/Esse (Financial Fundamentals), focuses on managing your money in a way that considers both the financial and non-financial aspects of your life.

“I have lupus and severe scoliosis that requires spinal fusion, which doesn’t always allow me to work normal hours,” she said. “Some days, I have to take off and take some time to recover. With a holistic approach, I know that for me having an emergency fund larger than six to nine months is safer than the usual three to nine months due to my medical condition.”

Price said that doing something as simple as writing down your savings goals and asking yourself what you save, how long you have, and what you’ll do if you don’t reach a certain goal can help improve your chances of achieving financial goals.

“When you look at personal finance holistically, you can see how different parts of your life interact with and influence each other,” she said. “For example, if you have a long-term relationship that is causing you stress or leading you down the wrong path, it will likely affect other areas of your life as well — including your finances.”

This approach seems to have resonated with her audience, which has grown to over a million followers on TikTok alone, since she began posting content in December 2019. They are made up mostly of young women (around 18 to 25), both in college and early career careers. Looking to become financially independent.

personal finance business

Price says social media is her main source of income, and from the inside mentioned Last year I made $33,000 a month. She did not comment on specific numbers, but said luck It’s more than that now. She says that a large portion of her income comes from partnerships with major companies such as The GoogleAnd the American Expressand Credit Karma.

Her TikTok career didn’t come without the typical and predictable hate online.

“All those Malian brothers were like, ‘Who is this little girl posting this stuff? She has no idea what she’s talking about. This is absolutely ridiculous. “She’s just a little girl,” she said.

Her mother told her to keep posting, and she did.

“When you become a financial activist, your message changes from just trying to get people to save money or pay off debt to encouraging them to create positive social change, such as advocating for equal pay, attracting more women interested in investing, or managing family finances,” he said. Price.

In one of her videos, Price stressed the importance of investing as a woman, saying, “We tend to live longer, and have issues like the gender wage gap and pink taxes,” she said.

For her, there is no end goal in sight because she has not set it.

“Personal finance is dynamic. And so my career should be like that.”

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