Catalog management company acquires Internet Video Archive

Stephanie Prang

Media and leisure catalog administration firm Cloth has acquired the Web Video Archive (IVA).

For the previous eighteen years, IVA has supplied promotional content material for movie, tv and video games to a few of the media trade’s largest names. The IVA database comprises leisure trailers, in addition to film and TV metadata. IVA additionally gives insights into what titles are trending each day, scores, future releases, and hyperlinks to the place to view or buy content material.

“The acquisition permits Cloth, whose shoppers embody Warner Bros. Discovery, Paramount World, HBO, MGM and FOX, to ship better worth by immediately matching titles to the IVA library, and enabling knowledge sharing throughout Cloth shoppers,” in response to a launch. firm.

“With mutual clients calling for IVA to combine with Cloth, it was clear that our two companies have been very complementary,” Rhodes Mason, President of IVA, mentioned in a press release. “Cloth’s skill to attach provide chain techniques in addition to deal with administration and enrichment is a pure match for IVA. The mix of enrichment and knowledge matching, plus the power to replace tens of hundreds of thousands of customers throughout IVA’s content material discovery platforms straight away, can allow this profit. IVA clients with real-time knowledge on the level of creation and offers Cloth clients better management over the supply of the info. The mix of the 2 firms will allow clients to effectively leverage all the new and modern leisure merchandise that exist at this time and sooner or later.”

Based in 2018, Cloth manages greater than 20 million addresses for its clients.

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Rob Delph, CEO, Cloth

“Integrating IVA companies natively into the Cloth platform will assist us extra simply standardize our clients’ deal with catalogs, present insights into their advertising and marketing, and validate their licensing throughout streaming platforms,” Rob Delph, Cloth CEO, mentioned in a press release. “On the finish of the day, this acquisition is about listening to our clients’ wants, and arising with methods to ship extra worth by means of our instruments and companies. This acquisition will speed up Cloth’s skill to effectively and cost-effectively handle buyer deal with catalogs in a single location, and allow the sharing of that data with higher management and accuracy.”

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