Can cybercriminals take advantage of the renewed interest in the Internet of Behavior (IoB)?

Professor Gott Niemann coined the phrase “internet of behaviors” (IoB) in 2012. Niemann’s hypothesis was that technology could be used to track the behavior of individuals and used to build a picture to determine what was driving that behaviour. Garter has rekindled interest in IoB, noting that it is one of the most important strategic technology trends in 2021. However, when any technology ability begins to gain attention, there are often those who are looking for ways to exploit new technology for malicious purposes. IoB can inadvertently introduce new risks that security leaders will need to manage. So what can security teams do to detect and mitigate them?

As consumers go about their daily activities, there is a proliferation of Internet-enabled (IoT) devices that capture information and upload it to waiting databases. Business and personal devices and apps, such as smartwatches, GPS trackers, and meal tracking apps — to name a few — track everything. Information is often stored in huge data lakes.

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